LIVE POLL: Fantasy Binge

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Fantasy Binge

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The LIVE POLL on Fantasy Binge promises to bring thrilling insights and opinions from fans.

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"Amid streaming chaos, Dropout carves out its own niche"

By Tilda Wilson

There's been a lot of bad news for large media companies running streaming services lately. Disney, Netflix, and Warner Brothers are all struggling to make streaming pay. Meanwhile, a large reason for the strike that's paralyzing Hollywood is the way these streaming services take away the payment system writers and actors used to survive on. But amidst this chaos some smaller streaming platforms, like Dropout, are finding the space to thrive.

Sam Reich was hired to run the team creating YouTube videos for CollegeHumor in 2006, when he was just 22. Back then, he said, "there were a lot of departments marching to the tune of a lot of different drummers."

CollegeHumor may not have had a clear goal, but people liked what they were creating. Their YouTube channel reached almost 15 million subscribers, and they were good at getting content to go viral.

The problem, Reich said, is "it turns out that has limited monetary significance."

In the early Internet days, Reich said it was all about capturing the biggest audience. If you could get millions of people to look at and share something, the idea was that money would follow. And they knew what it took to get a lot of views.

"When you're playing the online game, and you're trying to make viral content," Reich said. "You're thinking about thinking about things like lowest common denominator audience, you're thinking about shock value, you're thinking about how to stand out in a sea of hundreds of thousands if not millions of other options."

CollegeHumor had some successful comedy series like Adam Ruins Everything, but they weren't making enough money from online video to justify what they were putting into it. By 2018, they decided to take a new approach.

Reich and the CollegeHumor team switched from trying to be widely successful on other platforms to creating their own for a niche audience. They called it Dropout. Reich describes the platform in their first promotional video as "Like Netflix, but worse! And cheaper."

For $6 a month Dropout offers shows like Make Some Noise, Cartoon Hell, and Dungeons and Drag Queens– where drag queens play Dungeons and Dragons. In a landscape of failed streaming startups, there was a lot of skepticism in the beginning.

(I'd drop a link but since it's not an IMDb link, it'd automatically flagged as private (antispam measure. But it's relevant due to Dropout TV being the impetus to this poll. Clearly this is only part of said article/interview).

What about alignment?

I was sort of goofily expecting this to be an image poll pertaining to (+1,+1) lawful good, (+1,0) neutral good, (−1,0) chaotic good, (0,+1) lawful neutral, (0,0) true neutral, (0,−1) chaotic neutral, (−1,+1) lawful evil, (−1,0) neutral evil and (−1,−1) chaotic evil. Then again, I suppose nobody wants to admit to being evil.