IMDbPro introduces additional control options for professionals

Earlier this year IMDbPro introduced new personalization options allowing members to opt into self-identifying their demographic information, including gender/gender identity, race/ethnicity, disabilities, and sexual orientation, and choosing which of these fields display in a new “Personal Details” section on their IMDbPro name page and in IMDbPro search results. Members can also choose whether this information displays in a new “Self-verified on IMDbPro” section on their IMDb name page.

In order to provide all entertainment professionals easy access to these features, IMDbPro also introduced a free membership plan, allowing them to sign up for the service and claim their own page without a paid subscription.

Now, to continue supporting professionals through all stages of their careers, IMDbPro is introducing new features available to all members (i.e. subscribers to either the free or standard membership plan): members who have claimed their page can now choose whether to self-submit/verify their age/year of birth, birthname, alternate names, and other demographic information and decide whether or not this information is displayed on the IMDb and IMDbPro sites and apps.

While IMDbPro members have been able to decide whether or not their age/birthyear is displayed on IMDbPro for more than a decade, this marks the first time they can choose whether their age/birthyear is displayed on the IMDb site and apps for entertainment fans and general consumers. For IMDbPro members who choose not to show their age/birthyear on their IMDb name page, the month and date of their birth will continue to display. On-screen talent can also choose whether to self-submit an Age-Playing Range to display on their IMDbPro name page and in IMDbPro search results to help casting directors, producers, and other industry decision-makers who rely on IMDbPro as part of the talent discovery process.

Since 2019, IMDb has enabled professionals to decide whether to display their birth name (in instances where it differs from their professional or chosen name) and/or alternate names on their IMDb and IMDbPro name page by contacting Customer Support. Today’s launch advances this policy with a new, convenient, self-service tool for IMDbPro members to decide whether or not to display their birthname and any alternate names by which they have been credited on IMDb and IMDbPro name and title pages and in search results. For members who choose not to display their alternate names, the IMDb and IMDbPro title pages for productions they worked on will list their professional name with the notation “Credited as a different name” next to their credit, to reflect that this information differs from the on-screen credits.

These product and policy updates, developed with the input of GLAAD, SAG-AFTRA, and other leading industry organizations, are part of an ongoing commitment from IMDb to support progress towards more equitable hiring in the entertainment industry and align with the IMDb mission to be the most accurate and complete source of entertainment information.

IMDbPro members can access these features now using the “Edit your page” button at the top of their name page on the IMDbPro site or app. Age/birthyear and demographic information display options can be accessed in the Personal Details section, and birth name and alternate name display options can be accessed in the Performer Profile section.

For detailed instructions, please see: https://help.imdb.com/article/imdbpro/manage-your-imdb-page/manage-your-personal-details-beta/GSPE4URAA93PW6C9

Full press release available here: https://m.media-amazon.com/images/G/01/IMDb/pr/pdf/IMDbPressRelease_121322IMDbUpdates.pdf