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Wednesday, May 22nd, 2024 11:41 AM

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Box office numbers without streaming/digital/physical numbers paint an inaccurate picture of a movie's success.

Ever since COVID, more and more people are skipping theaters and waiting to watch movies at home. Whether that's waiting for it to arrive on a streaming service, buying/renting a digital copy, or buying/renting a disc. So many movies get reported as flops because they do poorly in theaters at the start and get booted from theaters in a few weeks. I'd wager that many of these movies are making back their budgets and more in the home market, and the correlation between theater numbers and home numbers is almost certainly not very strong anymore, so weak performance in theaters is not likely to suggest weak performance in the home market.

Surely studios would benefit from having more of their movies appear as successes by including this revenue alongside box office numbers. With BoxOfficeMojo/IMDb being owned by Amazon, a company who has a big interest in this home market, in just about every form, you'd think they would be interested in making these numbers available as well.

I recommend IMDb/BoxOfficeMojo/Amazon work with the studios to try to get revenue numbers from the home market added to the box office numbers, to give people a better picture of how successful or not a movie has been.

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