Introducing: “Alexa Powered Top Questions”

We are excited to announce the launch of a new Alexa-powered “Top Questions” feature for celebrity pages on IMDb.

Starting today, you will see a new “FAQ” section on select name pages, listing frequently asked questions about the celebrity. Clicking on the FAQ heading, or one of the questions, will take you to a brand new “FAQ” subpage, showing a full list of these FAQs.

Amazon Alexa automatically generates answers to these frequently asked questions from other types of IMDb data. For example, Denzel Washington’s birth date is listed on his Biography page. Alexa has used this fact to auto-generate an answer to the question “How old is Denzel Washington?”, on his FAQ page.

Unlike other types of information on IMDb, these Alexa-generated items cannot be edited directly by IMDb contributors. If you notice an issue with an Alexa-generated item, please submit a correction to the underlying source data. For example, if the answer to “How old is Denzel Washington?” was incorrect, then to fix it you would need to submit a correction to his birthdate (by clicking “Edit” next to it on his Biography page). Please let us know on this thread if you notice any other issues.

Please note that this is a pilot launch of the feature. It is currently only included on a random selection of celebrities’ name pages. We plan to roll it out to more pages in future if this pilot is successful.

— The IMDb Team