4 Messages
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80 Points
IMDb ratings by demographic
How do I get IMDb ratings by demographic? It used to be that if I clicked on the number of ratings, a new screen would break down ratings by gender and age groups. A week or two ago, Chrome browser displayed the new screen but it did not contain the demographic breakdown. Firefox browser still displayed the demographic breakdown until May 11, 2023. Why did this happen, and how can I see the demographic breakdown?
jeorj_euler
10.7K Messages
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225.5K Points
2 years ago
IMDb is no longer able to collect this kind of data for newer IMDb members who live in the European Union, so the particular subsystem is being scrapped entirely.
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kirkmiller3
4 Messages
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80 Points
2 years ago
Thank you for explaining why this feature was removed. The demographic breakdown is very important because people outside my age group usually rate movies higher than I do, yielding an overall rating that is artificially high (for me). I use the breakdown to determine whether or not to see movies. Without this breakdown, I won't use IMDb. I also am unlikely to spend money to see movies. I know others who feel the same way. Result: less access of IMDb and less revenue from movie ticket sales.
I am surprised that IMDb scrapped the entire subsystem simply because they couldn't collect data from newer EU users. They still could collect data from USA users. Scrapping the entire subsystem simply because of one subset of users is like the tail wagging the dog (in my humble opinion). What a shame.
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