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80 Points

Tuesday, March 9th, 2021

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Problem with new IMDB Layout

The new layout has some major issues, some of which go against most common web development "rules"

For example giving users the most critical information they seek in one at a glance place, WITHOUT them having to scroll, doing this stops people leaving the site.

The other disaster is designing the new layout with developers having 30 inch screens, this makes them design sites for bigger screens, believe it or not, the most common screen by multiples of the nearest other screen is the 15" laptop, the new layout of IMDB looks awful on this.

The layout suffers from the disease of "too much whitespace" and designers using too many widgets, sometimes just because you can, does not mean you should.

Consider the movie Avengers: Endgame (2019), in the old format I could see all the pertinent information at the top without scrolling,

Avengers: Endgame (2019)

PG-13 | ActionAdventureDrama | 26 April 2019 (USA)

if I were to improve it I would have put the 8.4 rating along with the above right after the year or before the PG-13 

But no, in the new layout we lose the Action, Adventure Drama tags and they are put below images, they are not text but in ovals that take us screen estate.

If you want people to browse and engage with your site you need to meet their needs, that all starts with the 2 second decision, is this movie something I want to know more about? 

If I have to scroll I just make the decision on the limited information and leave, but if the information tells me that this is a genre that I like, say Action or Rom Com or whatever, then I read more. That is also why 8.4 rating should be there close to the title not orphaned over to the right.

Why does it matter?  Well if I read more I am more engaged with the site, I stay on longer and that means more advertising attention and conversion for the revenue generating aspect of the site.

I find the rest of the page disjointed and un-intuitive.

Most people will just leave and head over to Rotten Tomatoes or Google, others like me will just delete the IMDB bookmark and go elsewhere.

This is a great opportunity for anyone else (Netflix) to build their own competing site.

This conversation has been merged. Please refer the main conversation:

Title pages — new version available for sneak peek

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