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780 Points
problem with advertisements on new homepage (no relational at all, or empty spaces)
Hi, i’m a long user and subscribed member of imdb.
I guess more than 15years.
My personal profil is i am senior digital worker (web developer, android coder, Devops too) so my experience about the homepage might interest you i na good way.
i don’t question the presence of the advertissement, nor the size of the banner neither the position.
But now, since the new homepage there are any problems :
Firstly,
I noticed the new giant banner always take a time to let me use the mouse on the page. I have to wait 2-3s before i can scroll-down the page. It is a big problem, because i go away to not wait here and comeback soon to pass this « blocked time » (or i forget to go back, so i visit less IMDB…)
Secondly,
Also, you can see on my screenshot the new banner is 50% the size of my screen, so i really need to scroll down. Why the height of the banner is not flexible with the height of visitor browser resolution ?

Look the Soundtrack section on my screenshot.

There is no advert on the right, but a blank space.
While i visit often this Soundtrack section in imdb, why don’t you display me advert about soundtracks, score CDs, concert tickets, so something about ME+MUSIC related products.
While i’m reading this section, it is me most accurte moment where i can click on an advert.
I’would love a link to Varese Sarabande shop or tunefind website or Deezer soundtrack section or other digital music marketplace.
But you decided to display nothing there, just a blank space.
i remember a time maybe (5 year ago), there was a link to amazon sound CD right linked to the right sound CD in the amazon shop. I don’t see it anymore ? where is it ? no spotify/deezer/itunes link to the official movie soundtrack at all ? So i have to go to other website to find and leave imdb….
Other example : in the same way, when, i visit the page about a movie with many digital things, i’d like ads about artbooks….
When i look the caracters section (see screenshot) , on the right side i have ads of things which have NO RELATION at all with the movie or with the actors. I don’t know where you digital seller display me that ! di dit mix my IP address with somebody else ? bad marketing data quality ?
Oh by the way, i already blocked on my firewall and routeur the criteo data, any criteo advertissement because criteo’s method based on ip tracking and interconnected cookies/data between different partners is bad. I don’t user any adblocker software or extension, i just apply a rule on my firewall/router to block critero things.

I would love to have here ads about posters, books about the actor/actress. Here again ,the ads is not « relational » neither with the movie neither with me. And i will love that ! you haer me ? i’m a visitor who say he will love have ads but in relation with the movie !
When i go to see a movie, i would love have in the exit-road a shop or a stand to buy goodies, funko pop but they offer me different things.
When i visit an imdb page about marvel movie, i would love to have the page filled with super hero goodies, even cosplay clothes ! But imdb ads are not in relation with the movie neither with me.
So this is the big problem !
I tried to log out to check the ads, something there is no ads at all at the top (see the screenshot with big black blank space on top ! impressive empty space), and sometime the ads is not related at all.

Why my profile page cannot offer me to select a list of hobbies to select that i want adverts ? i would select a bunch of things i would click on the ads !
Why longtime users of imdb would not have the privilege to have no ads or less ads ? Since 15years, i think old visitors can claim such feature…
i migh visit the website at least 2 times in a day, so i guess i offered you my personal data during 15 x 365 x 2 so almost 11k times of my hobbies in your data partners.
I said it again : i’m not against the advertisements, i just want they will be related to the movie or (movie+me).
Best regards and long life to imdb.
Ps : sorry for my english error or mistake in my language expression, i’m not a natural born english person. I’m latin.





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