Keywords now displayed on the IMDb iOS and Android apps
We are excited to announce that keywords are now displayed in the latest versions of the IMDb iOS and Android apps. There is now a dedicated “Keywords” section on title main pages in the IMDb apps, which shows a subset of keywords that have been voted as most relevant to the title. Clicking “See All” will then take you to a new dedicated subpage, showing the title’s full list of keywords. This subpage also includes buttons to add, modify or delete keywords via the contribution interface.
You will notice the keywords are currently broken up into the following category sections: “Subgenres”, “Plot Timeframes”, “Plot Details”, and “Other”. Besides making the keywords more digestible, these categories are also helping entertainment fans to discover and decide what to watch. For example, the subgenre keywords are currently being used to power games in the IMDb What to Watch app on Amazon Fire TV devices.
It is possible to specify the category that a keyword belongs to in the keywords contribution interface on both the IMDb website and apps. For example, the category “subgenre” can be selected for the “jungle-adventure” keyword on Jumanji (1995) to signify that it belongs to the jungle adventure subgenre. Likewise, the category “plot detail” can be selected for the keyword “stampede” on The Lion King (1994) to signify that a stampede occurs in the plot.
It is also possible to select different categories for the same keyword on different titles. For example, Chris Rock: Bring the Pain (1996) can have the “stand-up-comedy” keyword with the category “subgenre”, while Seinfeld (1989-1998) can have the same “stand-up-comedy” keyword with the category “plot detail”.
To contribute a categorized keyword, just click “Edit page” at the bottom of a title’s main page, or the plus/pencil icons at the top of the keywords title subpage. If prompted (via “Edit page”), select the number of keywords you want to add, and hit “Check these updates”. You will then see the keywords contribution form, complete with a new “Category” drop-down field. See our updated help article for more information, including the contribution guidelines for each keyword category.
Please note that the “timeframe-” prefix is no longer necessary for plot timeframe keywords, thanks to the new category field. We will be removing this prefix from all existing plot timeframe keywords over the coming weeks. Please also note that the new keyword categories are not yet shown on the IMDb website. It is also not yet possible to vote on keywords in the apps. However, we are aware that these are popular missing features.