INTRODUCING: New Video Feed on Apps

We are excited to announce the launch of a new video feed, providing entertainment fans worldwide an enjoyable way to discover short videos related to their favorite movies, series and celebrities in a scrollable feed. The new video feed brings IMDb’s mobile-optimized, vertical content onto mobile apps for the first time, consolidated alongside IMDb’s video catalog of hundreds of thousands of trailers, clips, interviews and featurettes in a single, easy-to-use scroll.

The content will be an eclectic mix of personalized, timely and topical entertainment content produced by IMDb, including things like:

• Exclusive snippets & soundbites of stars talking about their latest projects, interests, and more. (Shonda Rhimes Reveals Why Olivia Pope Deserves A Comeback, The Cast of ‘Wish’ Share Their Favorite Disney Easter Eggs, Margot Robbie and Ryan Gosling Share The Special Gift That Ended Up On Screen in ‘Barbie’)
• Viral and popular content produced by IMDb social channels.
• Favorite scenes and moments from trending titles and stars.
• Popular influencer opinions around who and what they love to watch, what they’re excited for on their watchlist, reviews of movies and series, and more.
• Behind-the-scenes access to talent and events like film festivals, award shows, and fan conventions.

To get started, download the latest version of the IMDb app and visit the “Video” tab in the bottom navigation pane to jump right in and start scrolling the feed.

Thanks as always for all your feedback – please feel free to post your questions and comments to this thread.

- The IMDb Team