Amazon Music Listen Links Added for Podcast Titles
We are excited to announce on 10/24/22 we launched ‘Listen on Amazon Music’ links for high-ranking podcast series on IMDb. The listen links are fully integrated with the IMDb Watchbar feature, extending it for the first time beyond visual media. To help visually distinguish these new audio links from the regular Watchbar links, we have added a headphone icon to the button for impacted titles. These links will direct customers in US, CA, UK and DE to their local Amazon Music storefront, allowing them to listen to the podcast on Amazon Music. It is one year since we started supporting podcast titles and this update provides an end-to-end customer journey; allowing fans to discover new podcast titles, read reviews and episode notes, before clicking through to Amazon Music where they can listen to the podcast. At time of launch we have roughly 4,000 titles with listen links and the team will continue to expand this number as we match additional titles to the Amazon Music catalog.