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80 Points

Tuesday, February 20th, 2024 1:36 AM

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Ad blocking a very large portion of your content

My screen is 7 1/2" tall.  The header including ribbon takes up 2".  The ad takes up 3".  Do the math.... your web page content get a whole 2 1/2" of space.  UNACCEPTABLE I will need to find the movie/TV information that I need elsewhere.

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7.3K Messages

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179K Points

9 months ago

@pmp6738  Thanks for the feedback.  Before we pass this along to the advertising team, please can you confirm whether you mean that there's a large ad at the top of the screen before the IMDb content begins, or do you mean that there's a large ad which perminantly sits on top of the actual content and hides it from view?  If the latter then this is not intended and we would recommend following the advice on https://help.imdb.com/article/imdb/common-issues/why-is-imdb-displaying-differently-on-my-browser/GF2ZAR69V859XLHF particularly the points on trying other browsers; also please be aware that many so called browser accelerator plug-ins can actually have the opposite effect.

If the former, then such large ads are not intended for small devices and there might be an ad config issue on our side, sorry, which we can investigate.  If this is the case, please can you let us know which browsers you have tried, which operating system runs on your device (Windows/Mac/other) and in which country are you located? Is there a specific ad for a product / movie / show which has this problem? 

Generally IMDb has a large quantity of information on each title/name/etc on the site and it would be impossible to fit most of it on a single page without scrolling in any case, regardless of ad size.  For example, scrolling is still required to read everything on the IMDbPro site even though it is ad-free.  

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80 Points

@Col_Needham​ Thanks for the reply.  I understand that I would need to scroll to see the content on the page.  The ad in question was for the Barbie movie and it stayed in place while I scrolled.  I think it was a one time thing.  It doesn't seem to be a problem any longer.  In case you need info, I am using Chrome Version 121.0.6167.185 (Official Build) (64-bit).  Laptop is 11th Gen Intel(R) Core(TM) i5-1135G7 @ 2.40GHz   2.42 GHz.  Windows 11 Home 23H2.

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179K Points

@pmp6738​ Thanks, yes, the ad staying in place beyond 1-2 seconds is definitely not by design (although to be clear, some ads do stay for a brief period of scrolling to ensure they are seen but only if you arrive on a page and immediately scroll).  We will pass this feedback along to the advertising team in any case. 

Just wondering if this was on the Barbie title page itself -> https://www.imdb.com/title/tt1517268/ where the presentation is not a standard ad, but what we call a premium title page where there's additional content to enhance the page: