Targeted Review Campaign - People haven't watched the show.

I noticed on Twitter that a certain fandom has created a campaign to give 10 star ratings to a show that 36 hours ago only had roughly 13 ratings. It now has over 700 on the show title and multiple reviews for each episode. It seems to me this is false advertising, especially since it's impossible to determine if people rating the show actually watched it. It seems this type of rating campaign is harmful to the integrity of IMDB's review/rating system. Please review the included image indicating proof of the campaign. 

The show is Roadfood: https://www.imdb.com/title/tt16401516/?ref_=tt_urv