popularity questions

Dear IMDb Support Team, I couldn't find specific answers about the "Popularity" metric at the link provided: https://help.imdb.com/article/imdbpro/industry-research/starmeter-moviemeter-and-companymeter-faq/GSPB7HDNPKVT5VHC?ref_=helpms_helpart_inline# Could you please clarify the following for me? 1.What exactly does the "Popularity" metric represent? 2.How is this metric calculated? I look forward to your reply. Thank you very much! Best wishes, Yaoyao