popularity questions

Dear IMDb Support Team,

I couldn't find specific answers about the "Popularity" metric at the link provided:

https://help.imdb.com/article/imdbpro/industry-research/starmeter-moviemeter-and-companymeter-faq/GSPB7HDNPKVT5VHC?ref_=helpms_helpart_inline#

Could you please clarify the following for me?

1.What exactly does the "Popularity" metric represent?

2.How is this metric calculated?

I look forward to your reply.

Thank you very much!

Best wishes,

Yaoyao