Tonio_Fraga's profile

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Thursday, January 4th, 2024 3:56 PM

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It's no longer M.P.A.A. - Since 2019, it's just M.P.A.

The organization previously known as "Motion Picture Association of America" changed its name officialy in September 2019 to "Motion Picture Association," eliminating the "of America" part.

This change is explained in the official website of the M.P.A. thus:

https://www.motionpictures.org/who-we-are/#our-history

"2019: Chairman and CEO Charles Rivkin unifies the global operations of the association under one brand: the Motion Picture Association (MPA).

Since then, November 2019, the change is observable at the very end of the ending credits of many of the movies rated by this entity. If you stay until the very end of the movie, as any true cinephile should do, you will see the certificate number issued to the movie and the iconic MPA "globe and reel" logo crowned by the acronym MPA:

https://logos.fandom.com/wiki/Motion_Picture_Association/Other

https://1000logos.net/motion-picture-association-logo/

https://deadline.com/2019/09/motion-picture-association-logo-1202737759/

Now, what does all this have to do with IMDb?

Official ratings are one among many kind of data that IMDb compiles and displays on each movie's page.

Every Tuesday, the MPA releases a weekly bulletin with the latest ratings of new and upcoming movies:

https://www.filmratings.com/Content/Downloads/cara_rating_bulletin.pdf

These new ratings are immediately incorporated into IMDb by contributors, so yesterday for instance the musical remake of "Mean Girls," just to mention a prominent new movie, was updated with its MPA rating added to the pertinent section of its IMDb page:

https://www.imdb.com/title/tt11762114/parentalguide

However, as you can see, the organization is erroneously credited by its former name MPAA and not by its current name MPA.

The change from MPAA to MPA has yet to be applied to IMDb, and we are 5 years into the MPA era.

Therefore, I strongly suggest that it's high time for IMDb to start using the proper official name MPA, and furthermore, to start retroactively correcting all the MPA ratings of movies rated and released since November 2019 (when the change took effect on movies' endcrawls), from the erroneous MPAA to the correct official name MPA.

"Like all workaholics, I am profoundly lazy." --Aki Kaurismäki

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11 months ago

O, wow. I hadn't heard about this at all. I will try to remember, but it does kind of feel like the acronym could be ambiguous.

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11 months ago

Hi @Tonio_Fraga -

We sent this information to our policy team to review.

Thanks!

Employee

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4 months ago

Hi @Tonio_Fraga -

I wanted to thank you again for providing feedback concerning the request to modify M.P.A.A to M.P.A across the website.  As already mentioned, we have escalated the request to the appropriate team who have logged a review. While we are not always able to take immediate action on every issue, please be assured the feedback has been captured, in the meantime we will be marking the thread 'Closed'.

Thanks again!

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Great, so finally now MPAA has become MPA... for all movies, including those before 2019 when the MPAA name was correct.

So much for accuracy.

"Like all workaholics, I am profoundly lazy." --Aki Kaurismäki