IMDb's Name Formatting Policy

Your inflexible  name formatting policy automatically putting last names first causes confusion of my brand name, i.e. Bob Honest, with a rock & roll band based in Boston, Massachusetts named Honest Bob and the Factory-to-Dealer Incentives.

I spend a lot of time, effort and money to create my brand. To have it willfully diminished by insisting on policies that result in confusion of my brand with others is unconscionable and  a disservice to your paying membership and those that rely on accurate information from IMDb.

I strongly suggest that you reconsider your Name Formatting Policy in the interest of disseminating accurate information to your membership. Thank you!