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Tuesday, July 21st, 2026

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Digital Marketing Credit Proposal

Hi Team,

I have a proposal regarding IMDb credits. Currently, there is no dedicated option to select “Digital Marketing” as a credit category.

As we are living in a digital era, digital marketing plays a significant role in the promotion and success of films. Having a dedicated Digital Marketing credit would better recognise the professionals and teams responsible for planning and executing digital campaigns.

I kindly request the IMDb team to consider adding a direct Digital Marketing credit option. I would also love to hear the thoughts and opinions of other members on this proposal.

Thank you!

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11 days ago

Hi @Mee001,

My first suggestion is to change the title of this topic to something meaningful, because under the current concept it might be interesting for the community as a marriage proposal or any other proposals rather than the devoted questions.

Then please explain what exactly is meant under "direct credit option".

If "direct credit option" involves the creation of a separate department (section) for credits, then no chance to be implemented. The departments are created for on-screen credits, and all the possible work made after the first release can not be listed as "uncredited", it should be listed only when credited on-screen. For example, the creators of movie posters or "making of" documentaries are listed very occasionally in on-screen credits, all such jobs go to the Additional Crew.

Otherwise, if under "direct credit option" you mean that there is no such credit in the drop-down list of jobs, then simply input the job name into the Role field and it should be approved if credited on-screen:

All the above is for personal credits. If you say about companies, then (in my opinion) Digital Marketing might be listed in the Distributors with two attributes: (digital marketing) and (uncredited) if not credited on-screen. However, there are some reasons to allow such credits only when digital marketing was the only way of distributing existed since the first release upto  the first possible work of a Distributor.