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2 Messages

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82 Points

Fri, Apr 6, 2018 7:55 PM

Inappropriate Horror Movie Ad Preceding Trailer for Kid's Movie

I attempted to watch the trailer for Sherlock Gnomes with my 7 year old last night, on my mobile IMDb app. After I pressed the play button, an add for A Quiet Place, a horror movie, came on. I quickly tried to turn it off, but my daughter saw enough to be frightened. This is extremely inappropriate content to be show before a movie that is marketed towards kids. I would hope that IMDb would have better control over this type of situation, so that kids are not exposed to other inappropriate content. 

Responses

Employee

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117 Messages

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12.3K Points

2 years ago

Hi Danielle,

I'm so sorry to hear about this! Thank you for bringing this issue to our attention.

I've passed this onto our advertising team to investigate and fix the issue. I will let you know when we receive an update.

2 Messages

 • 

82 Points

2 years ago

Thank you very much, Ava. I appreciate the quick response and knowing that it is being investigated. We love watching trailers on IMDb, and hope that we can continue to do so. I look forward to your update.

Employee

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117 Messages

 • 

12.3K Points

2 years ago

Hi Danielle,

I wanted to follow up with you to let you know this has been fixed. You should not see the trailer for The Quiet Place or any trailers like this before viewing the trailers for a family or animated movie.