jason_o_daniel's profile

2 Messages

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160 Points

Mon, Mar 24, 2014 12:19 PM

Ads Before Ads

I rarely watch trailers because they're either purposely misleading or just plain don't tell you squat about the movie. However, IMDb is paid, that's cash money paid, to put these trailers here to advertise these movies. They're not TV shows or movies like at Hulu or Netflix. You're compensated greatly for showing these VERY short videos. So why exactly do I have to watch a Geico commercial before a The Giver trailer that is also a commercial for a movie, which trailers have always been? An ad before I watch another ad. What's next? Put Geico ads up for people to watch since some are entertaining and play a Geico ad before the Geico ad? It's ridiculous.

Responses

Employee

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336 Messages

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40.3K Points

7 y ago

Jason:

Despite what may seem like a logical assumption, the vast majority of video clips and trailers found on IMDb pages are actually not there as the result of a paid placement or advertising deal. We offer them because they represent a nice visual complement to the information listed on the site about a film or show, and because most of our users like being able to watch them.

However, there is a cost involved in maintaining and streaming video on the site. Having short ads run in front of videos may in some cases feel like a minor inconvenience, but it helps us offset some of these expenses, and enables us to keep offering this content for free to all our users.


2 Messages

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152 Points

7 y ago

This reply was created from a merged topic originally titled
Now you must watch an ad before viewing each trailer! RIDICULOUS!.


Now you must watch ads to view trailers!

A trailer is a advertisement: it is to promote a film so people will PAY MONEY to see it. IMDB is now forcing users to watch an ad in order to watch another ad (trailers). That is the most consumer-antagonistic, IDIOTIC thing I've seen in a long long time. Consumers should be encouraged to watch a trailer, not forced to sit through another ad first.

I for one refuse to be forced to waste my time watching an ad in order to see a trailer. And if I don't see the trailer....maybe I won't see the movie! Hopefully more people will protest this and refuse to watch trailers on IMDB until the pre-trailer ads are removed.